How VoileChic Grew with TikTok Shop, Affiliates & Influencers

Website: voilechic.com

VoileChic approached us with a dual challenge: reach a younger demographic (20–30s) while avoiding overburdening their internal team. Their existing brand had strength among an older audience but lacked the infrastructure to scale creator-based social commerce.

We built and deployed a scalable affiliate and influencer engine, combining TikTok Shop readiness, influencer outreach, automated systems, and continuous creator engagement. Within just two months they onboarded over 100 affiliates. Affiliate-driven sales quickly accounted for roughly 10% of total Shopify Revenue, while the brand gained access to a younger, more social-native audience.

Client Background & Initial Challenge

Client: VoileChic — established hijab & modest-fashion brand with a strong base among women 40+.

Key Challenges before working together:

• No scalable creator system in place — recruiting, onboarding, managing influencers was manual, cumbersome and time consuming.
  
• Heavy manual workload around payouts, influencer follow-up and campaign management.
  
• Limited access to younger demographics (20–30s), who were under-represented in their customer base.
  
• No repeatable process for influencer + affiliate growth — growth was unpredictable, dependent on ad spikes or irregular campaigns.
  

The stakes were clear: without a reliable creator engine, VoileChic risked stagnation or over-reliance on paid ads.

Our Approach — Strategy & Execution

We built a systematic, repeatable creator engine designed to solve all of VoileChic’s pain points:

1. Strategic Creator Sourcing & Outreach
   • We identified and recruited hundreds of high-quality creators on TikTok and Instagram, whose audience demographics matched VoileChic’s desired 20–30s bracket.
     
   • Outreach was structured, efficient, and scaled — with batch recruitment ensuring rapid volume.
     
2. Automated CRM & Pipeline Management
   
   • We implemented a robust CRM to manage influencer onboarding, follow-ups, content schedules, payouts and performance tracking — eliminating manual chaos.
     
   • This freed up time for the internal team and enabled us to manage many more creators without proportional increases in workload.

3. Sustained Engagement Systems to Retain & Motivate Creators

• We established a tiered commission model to reward performance.
  
• We created a community hub with resources, content tips, and incentives to keep affiliates engaged and aligned.
  
• Onboarding included gifting hijab boxes to new affiliates — a physical welcome that helps build loyalty and early excitement.
  
• Competitions and rewards for top performers helped keep long-term engagement high.
  

4. Proof-Driven Growth & Amplification

• Early UGC and creator posts were used to build social proof, reach new audiences, and generate organic buzz.
  
• We recycled high-performing UGC into paid ads to amplify reach, driving scalable growth beyond organic influencer reach.
  
  

Results — Real Data, Real Impact (First 2 Months)

• Over 100 affiliates onboarded and actively promoting within the first 2 months.
  
• ≈ 10% of total Revenue attributed directly to affiliates, demonstrating a meaningful and scalable revenue channel.
  
• Dozens of UGC / influencer posts per week, significantly boosting visibility among younger audiences (20–30s) — a demographic previously hard to reach.
  
• 10+ hours per week saved by the internal team thanks to automated workflows and streamlined affiliate management.
  

Results materialized fast and built a strong foundation for ongoing growth — proving the system works, and scales.

Why It Worked

• We built scalable infrastructure, not ad-hoc campaigns. The CRM, automation, and engagement systems allowed sustainable scaling without increasing manual workload.
  
• Audience alignment: by selecting creators aligned with the 20–30 demographic, we unlocked a new, younger customer base for VoileChic
  .
• Incentives + community: tiered commissions, gifting, and community resources increased creator motivation and retention.
  
• Social proof + UGC: real people showing the products created trust, relatability, and authenticity — especially powerful in modest-fashion categories.
  
• Amplification strategy: using strong UGC for paid ads turned early traction into scalable growth beyond organic reach.