How Besque generated $25,000 in 14 days with a repeatable affiliate and influencer funnel

Website: besque.co

Executive Summary

Besque was spending heavily on paid advertising, but had limited visibility into scalable, reliable channels to reach women over 40 without ballooning ad spend. They asked us to build a repeatable affiliate + creator program capable of delivering sales at scale — and doing so in a way that would compound over time.

In just 14 days, our system delivered nearly £20,000 in sales, built a community of brand-aligned affiliates, and gave Besque a sustainable alternative to paid ads.

Client Background & Initial Challenge

Client: Besque, a natural-skincare brand focused on women 40+.
Key challenges before working with us:

• Their target audience (women 40+) was expensive and difficult to reach through Meta ads without major ad spend.
• They lacked a scalable, systematic way to recruit and manage creators/affiliates.
• Their existing marketing efforts didn’t produce consistent, repeatable results — growth was tied to ads rather than organic or creator-driven sales.

Our Approach — Strategy & Execution

1. Identified the ideal creator profile. We defined precisely who would resonate with Besque’s audience — creators whose demographics, tone, and style aligned with women over 40.
2. Cold-outreach at scale + CRM-based pipeline. We sent weekly 3-step cold outreach sequences to hundreds of creators, then centralized tracking and onboarding inside a CRM.
3. Structured affiliate onboarding and activation. Clear briefs, commission terms, ready-to-use content templates, and one-on-one coaching to ensure affiliates understood the brand voice and product value.
4. Performance tiers + automated follow-up. We set up tiered commission/bonus structures and lifecycle messaging (e.g., automatic check-ins if a creator hadn’t posted in 7 days) to maximize engagement and output.
5. Support & optimisation. Continuous coaching, monitoring of affiliate performance, and iteration on content hooks to improve conversion — effectively turning creators into brand ambassadors.

Results — Real Data, Real Impact

• Within 14 days, Besque generated nearly $25,000 in sales from the affiliate program.
• Built a community of dozens of high-quality affiliates who consistently created content and drove sales on commission — creating a foundation for long-term growth.
• Reduced dependence on paid ads — shifting to a repeatable, scalable creator-driven sales engine that can drive compounded growth over time.

These are real, tangible results — not vague “more traffic” claims.

Why It Worked — Key Success Factors

• We targeted a creator profile precisely aligned with Besque’s audience (women 40+), ensuring high authenticity and relevance.
• A disciplined, data-driven process (CRM + outreach + follow-up + coaching) turned what could have been a messy influencer trial-and-error into a repeatable, scalable system.
• Clear content & guidelines reduced friction for creators — making it easy for them to produce high-quality, on-brand content that resonated with Besque’s customers.
• The performance-tier and automated follow-up kept creators engaged and incentivized — transforming them from one-time collaborators into ongoing brand ambassadors.